Roaster's Choice Coffee Subscription

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Ethiopia White Honey

Worka Chelchele

Sourcing coffee from Ethiopia, perhaps more so than anywhere else in the world, is a collaborative effort. With something like 95% of the coffee trees cultivated in the country under the husbandry of smallholder farmers, it literally takes a village to raise enough coffee cherry to export.Tracon Coffee is a 30+ year veteran organization of the coffee industry. Tracon’s interests extend from farm and washing station ownership and management to running a dedicated cupping lab and a 30,000 square foot coffee processing facility that allows them to mill and finish coffee for export on-demand. The washing station (even in the case of minimal intervention naturals) is the local hub for most specialty coffee in the country. While farming families may dry coffee cherries on their patios or lawns to be roasted and enjoyed at home, export grade specialty coffee almost always requires centralized infrastructure.

OU Kosher Certified

What is Roaster's Choice?

Roaster’s Choice is our curated journey through the world of specialty coffee—featuring exceptional microlots from celebrated coffee-growing regions. Each month, our team selects a standout single origin coffee that highlights the unique flavor, terroir, and craftsmanship of its origin. These small-batch selections are thoughtfully chosen for their character, traceability, and craftsmanship.

Roasted with care in our eco-friendly facility, every bag (or pod) is dialed in to bring out the best in each bean—from floral Ethiopian complexity to rich, chocolatey Central American profiles. Your coffee is roasted and shipped on the second Wednesday of every month—a new country, a new flavor story, delivered fresh to your door.

Want to know the story behind your cup?

Read the accompanying Roaster’s Choice Blog article each month to learn more about the farm, processing method, tasting notes, and brewing tips for your latest selection.

How to Join:
  1. Choose a 3, 6, or 12-month subscription
  2. Select your format: 12 oz bag (Whole bean, or your preferred grind) or 24-count coffee pods
  3. Pay once—shipping included
  4. Sip, savor, and explore your coffee palate—one origin at a time

Note: Roaster’s Choice is a specialty offering and is typically excluded from discounts.

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